Category Archives: opportunities

Blaze PR is hiring: Social Media Coordinator

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Hey guys, the PR firm I work for, Blaze, is hiring a social media community coordinator. Basically you’ll be working with me.

Here’s the job description: http://ow.ly/3SV0c

Social Media Community Coordinator

BLAZE (in business since 1990) is a PR agency specializing in consumer, hospitality, food and healthy lifestyle. Our Santa Monica office is hiring ASAP and we are looking for creative, smart and hard-working people to join our in-house social media team. Please send cover letter and resume to Kat Calbes at kcalbes<at>blazepr<dot>com.

Job Description

  • Day-to-day coordination and monitoring of online conversations within the social web about clients, their brand, products, and competition while reporting key insights and recommendations
  • Track and report analytics for social media clients
  • Conduct market research and competitive audits
  • Conduct audience segmentation and creation of personas/profiles
  • Research and coordinate blogger/online media outreach
  • Implement initiatives in social networking, web communities and other social media marketing and web technology
  • Research interactive marketing and emerging media trends and pull specific, relevant stats and insights in support of strategic business cases
  • Successfully team with agency account teams on social media marketing projects integrated with traditional PR plans
  • Working with Social Media Community Manager to understand clients’ business goals, requirements, and current marketing plans

Responsibilities Breakdown:

1/3 Daily monitoring and engagement

1/3 Reporting and research (weekly and monthly)

1/3 Creative thinking, planning and implementation

Qualifications

  • Strong understanding of social networking and social media marketing  i.e., blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software
  • Understanding of and/or experience in Public Relations including coordination and implementation of PR and marketing tactics
  • Skilled in Microsoft Office and Macintosh applications
  • Strong data research and analysis capabilities
  • Detail-oriented with strong organization and time management skills
  • Experience in serving client needs and providing deliverables in a timely fashion
  • 1-2 years of experience in Interactive/Online marketing
  • 1 year of experience in client management
  • Ability to maintain own work flow and meet deadlines
  • Ability to work in a fast-paced and dynamic environment
  • Ability to work independently and in a team environment

Visit www.blazepr.com to learn more about the agency, our clients, why we love what we do, etc.

Job/Intern Applications – Dos and Don’ts

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As intern applications come in, they’re put in Yes, No, Maybe piles. When I check the No pile, I see why they’re Nos.

Over the years, I’ve had the opportunity to review and filter applications for open positions at several organizations and groups. You’ve seen Monster.com or your school’s jobsearch tips, guidelines, and suggestions on how to get your resume to the Yes pile, right? Well, let me just fill up more space in the universe and repeat it over and over. Apparently some people think these rules don’t apply to them. Think again, padawan, because that’s why you’re still in the No pile.

Dos:

  1. Read the directions. If we request a resume and a cover letter, please send a resume and a cover letter. We receive great resumes, but they don’t come with cover letters that show how you write and your enthusiasm. It also tells us you don’t know how to follow directions.
  2. Spell-check. There have been times when I stop reading a cover letter to find out about you, but I start to circle grammatical and syntactical errors. My fault for losing my attention span, your fault for causing it

Don’ts:

  1. Don’t mail-merge your cover letter and omit every field. We recently received a cover letter from a college senior majoring in communications. First, she mail-merged her cover letters. (Ok, I’m going to let this slide, but let’s just say my colleagues didn’t let this slide.) Second, every mail merge field was EMPTY. It read, “Dear [company].” Really.
  2. Don’t overstuff your resume. We can read between the lines. This is why your cover letter is so important! If you don’t have a lot of work experience, then I’d like to read why you want this internship or job. Are you trying to pick up class credit, experience, travel writing, social media experience? What is it? Tell us in your cover letter! Tell us your academic achievements and what you’re looking to do as a career!
  3. My personal pet peeve: Don’t oversell your school. I rolled my eyes when I read “I come from the prestigious [insert university]‘s School of Communication.” You know what? I don’t care. You could have graduated from a junior college and I still wouldn’t care. I care about you than your school, and my peers share the same view.

So go forth, young Padawan, and make sure you pay attention to your potential employer’s application.

You are not a Jedi, yet.

request.

ISO: Traditional PR Interns (winter/spring)

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One more post! Blaze PR is hiring a few traditional PR interns for winter/spring semester. Below, I’ve copied and pasted the job desc. Please forward to those interested!

Come join the BLAZE family and get some real hands-on work experience!

At BLAZE, we embrace creative teamwork, and pride ourselves on developing innovative strategies for meeting our clients’ goals. We provide excellent benefits, career pathing and a highly competitive bonus program.

Responsibilities/duties of intern:

The candidate has the opportunity to gain hands-on experience and learn the public relations business at a mid-sized public relations firm getting to know how media work and supporting teams on a variety of clients in the travel/hospitality, consumer and real estate industries. The Blaze internship experience incorporates writing, research, media relations support, compiling and researching press clippings, updating contact databases, brainstorming, assisting on special projects and administrative assignments.

Qualifications desired:

Looking for interns to start immediately. Strong interest in public relations and to further pursue a career in the field. Excellent written communication and research skills are a must; good organizational skills and attention to details and deadlines. Enthusiastic and eager to learn; professional, ability to multi-task, flexible, courteous telephone manner, accuracy and thoroughness are especially important. Familiarity with social media tools a plus!

Hours: 25-30 hours per week preferred (Flexible with schedule)

Compensation: College Credit and $1,000 stipend including travel expenses

Deadline for application: Ongoing

Please send cover letter and resume to Kat Calbes at kcalbes<at>blazepr<dot>com.

About Blaze:
In business since 1990, BLAZE is an, award-winning, strategic communications firm, with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating “Smart Conversations” that facilitate consumer dialogue with a return to our client’s bottom line. BLAZE is owned by parent company DAVIES Communications and together with DAVIES offers a powerful combination of public relations and public affairs services for clients across the United States and internationally. BLAZE was awarded a PRSA Silver Anvil Award in 2008 and Platinum Hermes Creative Awards in 2009. For more information, visit www.blazepr.com.

ISO: Social Media Intern (Winter/Spring)

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The PR firm I work for, Blaze, is looking for a few good interns for the winter/spring semester. I’m copying and pasting the social media intern description below. You’d be working with me!


SOCIAL MEDIA INTERNSHIP

In business since 1990, BLAZE is an, award-winning, strategic communications firm, with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating “Smart Conversations” that facilitate consumer dialogue with a return to our client’s bottom line. BLAZE is owned by parent company DAVIES Communications and together with DAVIES offers a powerful combination of public relations and public affairs services for clients across the United States and internationally. BLAZE was awarded a PRSA Silver Anvil Award in 2008 and Platinum Hermes Creative Awards in 2009. For more information, visit www.blazepr.com.

Responsibilities/duties of intern:

Internship Program: The candidate has the opportunity to gain hands-on experience and learn the public relations business at a mid-sized public relations firm getting to know how media work and supporting teams on a variety of clients in the travel/hospitality, consumer and real estate industries. The Blaze internship experience incorporates conducting market research, researching marketing trends, creating personas / profiles, implementing initiatives in social networking, monitoring online conversations about our clients, and working with our Social Media Marketing Director to understand our clients’ business goals, requirements, and current marketing plans.

Qualifications desired:

Looking for interns to start immediately. Strong interest in public relations and to further pursue a career in the field, particularly in social media. Strong understanding of social networking, i.e., blogs, social networks, microblogging, podcasts/Web TV, and wikis/collaborative software. Must be skilled in either Microsoft Office, Macintosh or both applications. Excellent written communication and research skills are a must; good organizational skills and attention to details and deadlines. Enthusiastic and eager to learn; professional, ability to multi-task, flexible, accuracy and thoroughness are especially important.

Hours: 25-30 hours per week preferred (Flexible with schedule)

Compensation: College Credit and $1,000 stipend including travel expenses

Deadline for application: Ongoing

Please send cover letter and resume to Kat Calbes at kcalbes<at>blazepr<dot>com.